Who we are

Ian Smith

Managing Director

   07956 559519
   This email address is being protected from spambots. You need JavaScript enabled to view it.

Henrietta Priddie

Marketing Director

   07796 813503
   This email address is being protected from spambots. You need JavaScript enabled to view it.

David McHugh

Operations Manager

   07910 436168

About Our Company

Bird Free is the only bird repellent gel authorized for use in the UK and Europe. An extremely effective bird deterrent method. See our multiple case studies outlining successful installations of the optical gel. Looking through the testimonials you will surely be convinced that Bird Free is the best bird control alternative on the market. 

As a company, we distribute our bird gel repellent to other distributors, pest control companies, and industry professionals. To ensure that our customers get the best service possible, we collaborate with several other distributors in different regions across the UK and Europe. Our team hopes to solve as many bird infestation issues as possible without damaging property or harming the birds themselves.  

We've been in business now for over ten years. Enough time to accumulate the experience needed to ensure our clients get the best possible results from using our optical gel. We are based in London but our company can provide the bird repellent gel across Europe utilising hubs in France, Germany, Spain, Italy and Portugal. So don't hesitate to contact us, regardless of your location and we will be able to help.

Whilst we currently supply the bird gel repellent all over Europe, our journey began way back in 2011 in the UK. Over the past decade or so we’ve been refining the formula for our optical gel based on practical applications and feedback gained in the field. Below is a summary of our history to see the evolution of our company and its products.

Our History


Bird Free (v1, supplied in caulking tubes) becomes the first multi-sensory bird repellent gel on sale in the UK. The innovativeness of our bird deterrent method causes a sensation and is picked up by the press who are eager to comment on the advantages of our new product. The optical gel, which emits UV light, is dubbed “fire gel” by the UK press. 


It only takes one year to introduce the first version of the bird repellent gel to European markets. Our company continues to grow as we gain more and more clients and collaborators in different parts of the continent. 


Bird Free Ltd is established in the UK. At the same time, we make the first round of improvements to our product and begin supplying the second version of the bird gel repellent. Instead of tubes, the new version of bird repellent gel is made in pre-dosed dishes to ensure the optimal amount is used and a neat and tidy finish is maintained. We also register the trademarks Bird Free, Fire Gel, and Optical Gel in the UK and Europe. 


After years of work and improvement, Bird Free finally manages to become the sole bird repellent gel to be authorized for use in the UK and Europe. This was approved after rigorous testing by The European Biocidal Products regulation and the HSE in the UK. 

Why Choose Us for Bird Control?

There are many different reasons why you should strongly consider using our gel repellent for bird control purposes. More than enough to clearly show why Bird Free is the best alternative available on the market. 

1) Expertise

We created the best repellent gel for bird control thanks to our understanding of bird behaviour and scientific innovation. We have many years of experience working with optical gel and educating professionals to offer Bird Free as one of their services. It’s safe to say that no one has more experience working with our product than we do. 

2) Quick and Easy to Apply

Compared to other products, our optical gel dishes are a lot easier and faster to apply. So, using them will save you a lot of time. Moreover, with our help and guidance it is very easy to learn how to use the repellant gel properly. 

It doesn't matter if you want to use Bird Free for yourself or you are a company that deals with bird control regularly. In both cases you will find Bird Free quick and easy to install and from a professionals perspective, that means you can bill out more work in less time.  

3) Invisible from Below

The ready-to-use dishes have a low profile so in most cases they can’t be seen at all from below. If you place the dishes a few millimetres behind the leading edge then the aesthetic of a building won’t be negatively affected at all and even checking from above, the small size of the bird repellent gel dishes and their uniform appearance does not attract attention. 

4) Saves Money for Professionals

If your company currently works with other bird repellent methods, then it will definitely be worth adding Bird Free to your toolbox. The effectiveness of our product is guaranteed and the time it can save for your team can be used to expand your company's ability to take on more clients and carry out more installations with our bird gel repellent. 

5) Experience

We have installed our product in all types of places at this point. We are available to offer advice on all different types of installations large and small. With more than a decade's worth of experience, we’ve mastered the most efficient ways to get our optical gel to achieve its maximum potential. 

6) Support for Professionals Looking to Start Using Bird Free

If you are a professional in the bird control industry and you want to use our repellent gel to speed up your services and produce better results for your clients, then our company is ready to support you as much as possible and help you achieve these goals. If you need any help at all working out how to stop pigeons nesting we’re on hand. 

7) Many Satisfied Customers 

If you take a look through our case studies, you will be able to see clearly the satisfaction that all our clients have with the use of our optical gel product. It should be clear that using the Fire Gel will satisfy all your requirements and needs for removing pigeon infestations quickly and neatly. 

8) Competitive Price 

Another factor that makes our product the best option is its competitive prices. Not only is our optical gel affordable but once you factor in the reduced labour costs due to Bird Free being so quick and easy to install, plus the fact that it can remain effective for over five years where other alternatives would have to be maintained and replaced, it is easy to see how much money you can save.

9) A Non-toxic Product

All the ingredients of our product are natural and non-toxic. Whether you are concerned for the birds, other animals, or even humans coming into contact with Bird Free, none of them will have their health negatively affected by contact with our optical gel. Our bird repellent gel is one of the most humane solutions for bird infestation control. 

10) Doesn’t Harm Birds

Our optical gel is not only non-toxic, but it also does not cause any type of harm to birds. The way the bird gel repellent gets rid of infestations is by altering the behaviour of birds. It does this through sensory stimuli, a bird deterrent method that influences the instincts of birds directly without causing any long-term problems unlike spikes or nets which birds can get trapped or injured by. 

11) Doesn’t Damage Buildings

Our repellent gels also take into consideration the potentially fragile sites where you might find pigeons nesting. Bird Free doesn’t require any permanent fixings so it is perfect for historic sites and new builds as it is easy to remove the repellent gel if needed. 

12) Guaranteed Results

We guarantee the results of our optical gel. The reviews left by our clients are proof that. When installed correctly, Bird Free works every time. You can be sure that any bird infestation problem will be solved, regardless of the severity of the infestation.

13) Works for Five Years or More

Our optical gel will remain effective for a very long period. It will prevent any bird infestation for more than five years. A long enough period to justify the price through all the benefits the repellent gel brings. 

14) Works in all Weather Conditions, Including in Low Light Environments

In Europe and the UK weather conditions can differ drastically during the year. Our bird gel was designed to withstand all of these different conditions and then some. Its effectiveness remains unchanged regardless of extremes of cold and heat. Moreover, it remains effective even in low-light environments. 

15) Successful Installations all Over Europe

With a long track record of successful installations all over Europe, it is clear that our optical gel is making waves across the continent and beyond. Only a brief glance at our case studies in international train stations, historical sites, retail centres and warehouses will clearly show our international success.

16) A Revolutionary New Approach

Compared with traditional methods of bird proofing, Bird Free bird gel repellent is a revolution. It brings all the benefits that bird proofing should bring while also eliminating almost all the downsides that come with any other bird deterrent method. No wonder it continues to take Europe by storm. 


About Our Bird Free Optical Gel

Today the majority of the bird infestation problems in city areas are caused by pigeons nesting. Our bird repellent gel affects 3 of the bird’s senses and changes their behaviour by tricking them into thinking the site is not safe to return to. 

The first sense it affects is sight. The bird repellent gel got its nickname “Fire Gel” because it emits a specific kind of UV light that can be clearly seen by birds. From the perspective of a bird it can be confused for the light caused by flames. So, the birds won’t like it and will try to avoid the sites treated with it. 

Another sense affected by our bird gel is the sense of smell. Although it is not toxic, it still emits a very strong smell of citronella. From a human perspective, the smell is not bad but from the perspective of a bird, it is abhorrent. 

Lastly, the tactile sense of a bird is also affected. There are some cases in which pigeons will temporarily ignore the other effects caused by the gel and return to the nesting area. In such cases, they will come into direct contact with the optical gel.

Upon contact with the bird gel, the birds will not like the sticky feeling on their claws or their feathers. Once the birds have come into contact with Bird Free once, they will avoid it at all costs. There will be no physical harm but the birds will be discouraged from returning and infesting the area again.

Copyright © Bird Free Ltd. All rights reserved.
Bird FreeOptical Gel and Fire Gel are registered trademarks of Bird Free Ltd.